I'm an entrepreneurial B2B marketing leader focused on customer advocacy, customer marketing, and content development. I have a track record of success in launching customer advocacy initiatives that drive brand awareness & positioning, leads, references, and social proof to match the modern buyer journey. 

Senior Manager of Customer Advocacy, QuickBase
April 2016 - Present

  • Successful recruitment and engagement of over 600 QuickBase customer advocates for content, references, referrals, marketing campaigns, product feedback, and social media
  • Manage budget for all advocacy-related programs including video production, software licensing, and review campaigns
  • ork with account management, customer success, and support teams to identify and nurture customer advocates
  • Oversee development and production of over 100 case studies, video testimonials, blog posts and social media to support demand generation
  • Align with demand generation and sales teams to create and execute customer marketing and social selling initiatives
  • Drive and manage referrals and references from customer advocates
  • Drive social proof via 400+ reviews and 3rd-party testimonials
  • Deliver sales enablement training on QuickBase use cases and customer stories
  • Manage day-to-day operations of Influitive advocate hub (QuickBase Heroes)
  • Work with Press Relations to source appropriate customer advocates for media interviews
  • Manage and host QuickBase Customer Awards program
  • Speak at industry events about driving social proof, user-generated content, and the power of customer advocacy to support branding and messaging
  • Finalist: 2016 Advocate Marketer of the Year (Best Advocate Marketing Awards)

Co-founder, CAMP Boston
January 2016 - Present

  • Co-founded and launched the Customer & Advocate Marketing Professionals (CAMP) Boston working group
  • ost events and guest speakers at various member locations
  • Present sessions and facilitate discussions about effective customer and advocate marketing best practice

Customer & Advocate Marketing Manager, Intuit QuickBase
September 2013 - April 2016

  • Launched Intuit’s first advocate marketing program
  • rove development of customer case studies, video testimonials, and user-generated content
  • Developed and launched Intuit QuickBase’s first-ever Customer Awards program
  • Drove voice of the customer efforts including Net Promoter surveys, beta program recruiting, and customer surveys

Product Director, Wellesley Information Services
July 2006 – September 2013

  • Community management and content development for content marketing services company
  • eveloped and delivered case studies, newsletters, webinars, and other custom content for SAP, IBM, and other technology companies
  • Launched custom research product within SAPinsider product line
  • Staff writer for SAPinsider Magazine and founding editor of Project Management Expert newsletter
  • Winner: 2012 Excellence Award for content contributio
  • Hosted and emceed 5-7 large web technology conferences per year in the U.S., U.K., and Europe, including Future of Web Apps, Future of Web Design, Future of Mobile, and Future Insights Live

Reporter, The Eagle-Tribune
April 2004 – July 2006

  • Covered local news for 56,000 circulation newspaper north of Boston
  • Won 2005 New England Press Association award for breaking news coverage

Boston University

  • MS Journalism, 2005

Middlebury College

  • BA American Studies, 1998

Relevant Skills

  • Basic HTML and CSS
  • Strong knowledge of CMS systems, including WordPress and Squarespace
  • Research skills — survey design, analysis, data visualization

Honors and Awards

  • Finalist: Advocate Marketer of the Year 2016 (BAMMIE Awards)
  • Finalist: Best Review Campaign 2016 (BAMMIE Awards)