Advocate marketing is based on the principle that your customer advocates are your best asset for improving almost every area of your marketing, sales, product development, and customer service processes. By nurturing customers throughout the entire customer lifecycle, you can convert happy customers into powerful advocates and unhappy customers into valuable contributors.Read More
My blog post on The Upshot is all about how we're getting our best customers to do the talking for us, and driving the right reviews to the right places.
The nice folks at Influitive turned my recent AdvocateHub class into a nifty blog post about some work we've been doing at QuickBase:
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